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INVESTIGAÇÃO | PLANO ESTRATÉGICO | CÉREBRO DE BRANDING | POSICIONAMENTO DE MARCA
TERRITÓRIO VERBAL | TERRITÓRIO VISUAL | ILUSTRAÇÕES | LOGO | APLICAÇÕES
TERRITÓRIO VERBAL | TERRITÓRIO VISUAL | ILUSTRAÇÕES | LOGO | APLICAÇÕES
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A Ânimo é um app de exercícios e cuidados com a saúde física e mental que também tem atividades presenciais ao ar livre, para praticar yoga, corrida, meditação, orientação de nutrição. Tudo num só lugar.
Após captação de uma rodada anjo, a Ânimo foi olhar o desafio de desenvolver uma marca do universo fitness capaz de despertar um senso de comunidade em seu público e, com isso, gerar motivação para a prática de exercícios físicos.
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O mundo dos apps fitness é um oceano vermelho. A narrativa desse mercado é defasada na sua abordagem de culto ao corpo. Trouxemos para o posicionamento de Ânimo referências que nadam contra a corrente e se conectam com os consumidores que querem praticar exercícios por saúde e diversão.
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