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WORKSHOP DE POSICIONAMENTO | TERRITÓRIO VISUAL | ILUSTRAÇÕES | LOGO | APLICAÇÕES
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Fintern é uma fintech fundada em Londres que tem como missão dar acesso a empréstimos para pessoas que usualmente não conseguem crédito através dos bancos tradicionais, por suas altas taxas de juros. A empresa muda de nome para se tornar mais moderna e conversar com todos os seus potenciais clientes - geralmente pessoas recém formadas e que precisam de crédito com facilidade e taxas mais justas.
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Um território visual e logotipo que abraçam a multiplicidade de razões pelas quais os clientes buscam empréstimos. Criamos um universo rico e dinâmico a partir de cores vibrantes e uma grande grama de grafismos e ilustrações. A combinação da tecnologia e do lado humano busca acolher esses clientes que estão, possivelmente, vivendo um momento delicado financeiramente. Sendo assim, temos na letra "b" o elemento que resume todo esse conceito: é possível falar de empréstimos de maneira descomplicada, dinâmica e flexível.
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