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POSICIONAMENTO DE MARCA | NAMING | TERRITÓRIO VISUAL | LOGO | APLICAÇÕES
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Comunitive é a plataforma que ativa o engajamento para cultivar conexões entre colaboradores e empresas. O desafio da marca era criar um nome de fácil internacionalização e que, junto do Posicionamento, trouxesse o senso de comunidade e proximidade.
Para o Design, criamos um território visual que explora o envolvimento com a marca, passo a passo, além da tecnologia que a plataforma oferece.
Para o Design, criamos um território visual que explora o envolvimento com a marca, passo a passo, além da tecnologia que a plataforma oferece.
Comunitive is the platform that fosters engagement to cultivate connections between employees and companies. The challenge for the brand was to create a name that could be easily internationalized and that, together with the positioning, conveyed a sense of community and closeness.
For the Design, we developed a visual territory that explores the engagement with the brand, step by step, along with the technology that the platform provides.
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