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INVESTIGAÇÃO | PLANO ESTRATÉGICO | CÉREBRO DE BRANDING | POSICIONAMENTO DE MARCA
NAMING | TERRITÓRIO VERBAL | TERRITÓRIO VISUAL | LOGO | APLICAÇÕES
NAMING | TERRITÓRIO VERBAL | TERRITÓRIO VISUAL | LOGO | APLICAÇÕES
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O Upload é uma iniciativa em parceria com a Softbank, um dos principais players quando falamos de capital de risco e investimentos em tecnologia. Focada em start-ups no early stage - ou estágio inicial - na América Latina, nosso desafio era criar uma marca com conceito e identidade para comunicar essa proposta e nascer com independência e potência.
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No processo de naming, foi escolhido Upload, termo que vem do universo digital, em analogia à característica realizadora de carregar boas ideias e e apoiar os líderes latino-americanos corajosos e ousados que têm o potencial de moldar o mundo com ideias inovadoras. Além da construção do manifesto, tom verbal e visual para a marca comunicar com consistência.
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