![](https://cdn.myportfolio.com/9a237894-074b-41f0-9259-7ee97d36e1d9/d31cd96c-e0b7-46a6-990d-0495c79e4914_rw_1920.gif?h=064abb64b0adeb271f21259e6106aa5f)
INVESTIGAÇÃO | PLANO ESTRATÉGICO | CÉREBRO DE BRANDING | POSICIONAMENTO DE MARCA
NAMING | TERRITÓRIO VERBAL | TERRITÓRIO VISUAL | LOGO | APLICAÇÕES
NAMING | TERRITÓRIO VERBAL | TERRITÓRIO VISUAL | LOGO | APLICAÇÕES
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No mercado de câmbio B2B, pequenos e médios exportadores enfrentam muitas dificuldades e não têm as mesmas condições que os grandes na hora de fechar a remessa. A Zebra Câmbio é uma empresa que nasceu com o objetivo de oferecer um atendimento e um serviço diferente do que existe no mercado tradicional de câmbio.
![](https://cdn.myportfolio.com/9a237894-074b-41f0-9259-7ee97d36e1d9/b5f5fd86-a3b6-463d-a5c9-e23027acdd06_rw_3840.png?h=56e64ef21f6774a3f9c58d714903c434)
Considerando a proposta de valor da empresa, chegamos ao nome Zebra Câmbio. Quando dá zebra é quando o improvável acontece: todos os clientes são tratados como iguais, sem distinção. Deu zebra? Que ótimo! No logo, a inspiração nos sinais de igual e diferente – relacionados à essência da marca – cria uma letra Z estilizada para o símbolo.
![](https://cdn.myportfolio.com/9a237894-074b-41f0-9259-7ee97d36e1d9/7e23aba8-69ba-41aa-89bd-34f81bb59c8a_rw_3840.png?h=8115e15e926ac6039c52d4cf59e717c1)
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![](https://cdn.myportfolio.com/9a237894-074b-41f0-9259-7ee97d36e1d9/13d468e5-ec6f-47bb-aad6-c42947faff4d_rw_3840.png?h=b1b6f8912b4ef8084982fe477d7a8b0e)
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![](https://cdn.myportfolio.com/9a237894-074b-41f0-9259-7ee97d36e1d9/364d8274-dec2-4b9f-80b1-3dcd00b265c5_rw_3840.png?h=909abb2d85a2a7ba0a995f20394773e8)
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